Stuart McMullinHow to Contain Facebook CostsIn a recent quarterly earnings report, Facebook reported a 30% increase in ad prices year-over-year. It also delivered 12% more ads…2 min read·May 4, 2021----
Stuart McMullinWhat is attribution?One of the most important but hardest decision companies face is defining a good attribution method. Simply put, there are a lot of…1 min read·Feb 22, 2021----
Stuart McMullinHow does the SKAdnetwork work?Apple recently shook the advertising world when it announced it will more or less be eliminating IDFA. By forcing advertisers and brands…3 min read·Feb 20, 2021----
Stuart McMullinDrive UA Growth with Automated App AdsRecently, Facebook announced a new app install tactic called Automated App Ads. While there are some limitations, I believe there is good…2 min read·Feb 16, 2021----
Stuart McMullinMeasuring Incrementality with FacebookPerformance marketers are often measured against the effectiveness of marketing dollars. A fantastic way understand advertising…2 min read·Feb 7, 2021----
Stuart McMullinShould your business send Facebook events server-side?Wow, 2020 has been a crazy digital advertising year. For many, Facebook provided historical performance. The landscape didn’t disappoint…2 min read·Dec 14, 2020----
Stuart McMullinThe Best Ways to Test Facebook CreativeAs an advertiser, what is Facebook trying to accomplish? The answer is it’s designed to predict who your next customer will be based on…4 min read·Dec 5, 2020----
Stuart McMullinIDFA is delayed. Phew. What nowApple has recently delayed the launch of iOS14 which in turn will delay the launch of a new prompt that will give users the ability to…2 min read·Sep 13, 2020----
Stuart McMullinWhat is Facebook’s A/B Split Test Tool and When You Should Use itPerformance marketers are trained to constantly be testing. Whether it’s creative, targeting, or landing pages we’re most likely always in…3 min read·Aug 9, 2020----
Stuart McMullinWhat is Facebook’s Audience Network?If you’re a performance marketer using Facebook, you’re likely well aware of all the ad inventory placements you can buy. Basic examples…3 min read·Aug 2, 2020----