Stuart McMullinHow to Contain Facebook CostsIn a recent quarterly earnings report, Facebook reported a 30% increase in ad prices year-over-year. It also delivered 12% more ads…May 4, 2021May 4, 2021
Stuart McMullinWhat is attribution?One of the most important but hardest decision companies face is defining a good attribution method. Simply put, there are a lot of…Feb 22, 2021Feb 22, 2021
Stuart McMullinHow does the SKAdnetwork work?Apple recently shook the advertising world when it announced it will more or less be eliminating IDFA. By forcing advertisers and brands…Feb 20, 2021Feb 20, 2021
Stuart McMullinDrive UA Growth with Automated App AdsRecently, Facebook announced a new app install tactic called Automated App Ads. While there are some limitations, I believe there is good…Feb 16, 2021Feb 16, 2021
Stuart McMullinMeasuring Incrementality with FacebookPerformance marketers are often measured against the effectiveness of marketing dollars. A fantastic way understand advertising…Feb 7, 2021Feb 7, 2021
Stuart McMullinShould your business send Facebook events server-side?Wow, 2020 has been a crazy digital advertising year. For many, Facebook provided historical performance. The landscape didn’t disappoint…Dec 14, 2020Dec 14, 2020
Stuart McMullinThe Best Ways to Test Facebook CreativeAs an advertiser, what is Facebook trying to accomplish? The answer is it’s designed to predict who your next customer will be based on…Dec 5, 2020Dec 5, 2020
Stuart McMullinIDFA is delayed. Phew. What nowApple has recently delayed the launch of iOS14 which in turn will delay the launch of a new prompt that will give users the ability to…Sep 13, 2020Sep 13, 2020
Stuart McMullinWhat is Facebook’s A/B Split Test Tool and When You Should Use itPerformance marketers are trained to constantly be testing. Whether it’s creative, targeting, or landing pages we’re most likely always in…Aug 9, 2020Aug 9, 2020
Stuart McMullinWhat is Facebook’s Audience Network?If you’re a performance marketer using Facebook, you’re likely well aware of all the ad inventory placements you can buy. Basic examples…Aug 2, 2020Aug 2, 2020
